yiah notes...

3 lures of complexity:

1. a fear of missing something
2. a fear users will not understand
3. a desperate desire to convince

3 questions that encourage simplicity:

1. How many people are asking for it?
2. Who is asking for it?
3. How will it affect others?

3 steps to achieving simplicity:

1. Remove elements
2. Hide elements
3. Shrink elements

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(Source: nytdesign7)