yiah notes...

Our Digital life

Interviewing almost 50,000 consumers across 46 countries, including all BRIC and most N-11 markets, Digital Life is the largest, most comprehensive study of the Global Digital Consumer, ever. These markets represent 88% of the global Digital population; we cover markets from where Digital is close to ubiquitous to those beginning their digital journey whether through PC at home, mobile or internet cafés.

“It’s not information overload it’s filter failure” Clay Shirky

To understand what consumers do is not enough. ‘Clicks’ are not the whole story.

To get a true picture of the consumer, you need to understand their history, their needs and emotions. This will explain why they do what they do.

Click on the image for a sample of the research. You can choose countries, age groups and other metrics. The visualization and the navigation really ROCKS!

(via georgebourazanas)