yiah notes...

For more trends, insights and observations about mailchimp’s 50-million-daily-emails click on the image or the link here. 

Today’s the last day to remove your web history before Google releases it all to their other products. You might not want that, for various reasons, and mine, at least, dated back to 2006.

You can remove it.

EFF has more reasons why to do this.

IMPORTANT

via un via tbridge:

UX As Product Strategy: Differentiation in a Crowded Market

Hipmunk, a startup in San Francisco, entered the crowded online travel search market in 2010. Their approach was novel: show all the most relevant results on a single page, and help users visualize the tradeoffs between the options. In doing so they bypassed the traditional product strategies in travel search, which relied on saturating the user with either features or ads. Adam Goldstein, Hipmunk’s co-founder and CEO, will explain the ideas and execution behind Hipmunk’s unique take on travel search, and how a singular focus on UX has given Hipmunk the most fanatical following of any travel search site in the last decade.

(Source: howiechang)

Guy Kawasaki speaks about why Steve Jobs is successful

(via mediafuturist & via Big Think)

RIM had a complete internal panic when Apple unveiled the iPhone in 2007, a former employee revealed this weekend. The BlackBerry maker is now known to have held multiple all-hands meetings on January 10 that year, a day after the iPhone was on stage, and to have made outlandish claims about its features. Apple was effectively accused of lying as it was supposedly impossible that a device could have such a large touchscreen but still get a usable lifespan away from a power outlet.

Marketing myopia at its best.

(Source: soupsoup)

Henrik Werderlin blog & stuff

Have you ever wonder why IBM, Google, eBay, KFC, McDonalds, retail stores, fast food stores, shopping malls etc use specific colors on their sites and brand logos?

Click on Kissmetrics’ infographic on How do colors affect purchases? for some interesting info (and an extended version)

Btw Kissmetrics using the same pattern in their logo.

via hiten

Related articles by Zemanta

• Do Colors Impact Online Purchase Behavior? (marketingtechblog.com)

How to make freemium work

Here are some of the main points Libin covered during his talk:

• Sometimes people say “The best product doesn’t always win”, and are implying that you should focus on other areas, like marketing. In the Internet age, a good product can get the rest of that stuff (marketing, etc.) for free. So focus on that. And then charge for it.
• A year ago Evernote was making most of its money from licensing its technology, but it focused on its premium plans ($5/month or $45/year) because that was more scalable. Now, premium subscriptions bring in around $300-400k a month, and licensing represents around $45k.
• Evernote has 3.1 million cumulative users, and adds around 10k a day. Around 68k paying customers.
• Users have grown more valuable over time. New users convert to premium at a rate of .5%.  But of the users that signed up two years ago and are still active, 20% have become paid customers.
• This trend is important — most users quit quickly. But the ones that stay become much more likely to pay over time.
• Evernote’s cost per user is around 9 cents per active user per month. It makes around 25 cents per user per month. The site reached break even a year and a half ago.
• Entrepreneurs should aim to be making money on each new active user as soon as possible. Otherwise scaling just means you’re losing money faster, rather than earning it

(via Gerd Leonhard and techcrunch)