In a consumer mobile app, every step you make a user perform before they get value out of your app will cost you 20% of users.
More on Gabor Cselle blog.
Small Screen Small Price
The average effective advertising cost to reach 1000 people

Data Points: How We Use Our Mobiles Smartphones get around, but tablets are most likely to come out in the living room or the bedroom. By Lucia Moses
ユーザはタブレットをどのように利用するのか―そのデータをまとめたインフォグラフィック。
72%が旅行先、63%が買い物先の店舗にて、47%が車内、64%がレストランやカフェという結果に。利用目的で最も高いの91%でウェブ、次いでメールが90%、ソーシャル・ネットワークが70%と続く。
(Source: sprmario)
the best beach moment ever by Johann Büsen
Sometimes shining the light on your value requires a comparison with one of your competitors, eh?
Don’t waste today’s energy … move on!
GIF by Be Con In Riot based on “Desktop Orchestra” by northamerican
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